Employers that successfully recruit top candidates know that job advertisements must be treated as just that: advertisements. Just as a business would carefully create a memorable ad to attract customers, that business must think strategically about the advertisement they use to attract job candidates.

Particularly in industries with a shortage of available talent, writing an interesting job description is critical for employers that want to stand out from their competitors.

Here are a few tips for crafting a job description that will set you apart:

  1. Use a clear, concise title. Don’t overthink it, and don’t be tempted to insert extra flowery language. This field is used primarily by search engines when identifying available job openings for candidates. Use the most concise job title that you think would be used by your ideal candidate in his or her search.
  2. Begin your job description by sharing a few interesting details about what it’s like to live and work in the area. Job candidates are more willing than ever to relocate for the right position, so sharing details about your city or region are important. Be creative; it’s okay if you aren’t located in a large urban area, but be honest and thoughtful about what makes your city or town great! (2-3 sentences)
  3. After you’ve piqued your candidate’s interest, offer a few details about the position itself. This may include a short, bulleted list of responsibilities. Make
    sure to be truthful about the role, but also highlight the aspects of the position that would be most attractive to your ideal candidate. (Hint: What are the opportunities for career advancement?)
  4. Create a brief, bulleted list of benefits, defining any health care coverage, retirement plan, or other workplace benefit (e.g. free breakfast on Fridays?) that your workplace may provide.
  5. Finally, conclude with a brief statement on some of the attributes you hope to find in the ideal candidate, and encourage qualified candidates to apply!